fbpx
Start Your Journey

About US

Ready to end the obsession with food and start trusting your body again?

Redefine Wellness is a virtual coaching platform that helps you finally reject diet culture and cultivate a life free of guilt and shame around food and body image.

Connect With Us

Redefine Wellness was founded by Melainie Rogers,

Founder & CEO of BALANCE eating disorder treatment center™, one of the most prominent treatment centers in New York City.

 

Our mission began in February 2018 when Weight Watchers announced they would offer free summer memberships to teens.

 

As eating disorder professionals, we saw how this program could increase the risk of teens potentially developing eating disorders. Teaching restrictive behaviors to teens can easily damage their relationship to food and their bodies.

 

Melainie and the team at BALANCE responded by creating the #WakeUpWeightWatchers Twitter campaign. Thousands all over the world joined together to speak out. The #WakeUpWeightWatchers hashtag trended worldwide on Twitter and brought attention to the dangerous teen program; with media coverage in Teen Vogue, The New York Post, Cosmopolitan Magazine, BuzzFeed, the New York Times, and more.

Ultimately, Weight Watchers postponed the launch of the teen program

and we were just getting started

Redefine Wellness was founded by Melainie Rogers,

Founder & CEO of BALANCE eating disorder treatment center™, one of the most prominent treatment centers in New York City.

 

Our mission began in February 2018 when Weight Watchers announced they would offer free summer memberships to teens.

 

As eating disorder professionals, we saw how this program could increase the risk of teens potentially developing eating disorders. Teaching restrictive behaviors to teens can easily damage their relationship to food and their bodies.

 

Melainie and the team at BALANCE responded by creating the #WakeUpWeightWatchers Twitter campaign. Thousands all over the world joined together to speak out. The #WakeUpWeightWatchers hashtag trended worldwide on Twitter and brought attention to the dangerous teen program; with media coverage in Teen Vogue, The New York Post, Cosmopolitan Magazine, BuzzFeed, the New York Times, and more.

Ultimately, Weight Watchers postponed the launch of the teen program

and we were just getting started

FEATURED IN:

WE AREN'T JUST CALLING OUT DIET CULTURE, WE'RE PROVIDING A

solution

TO THE PROBLEM

Drawing from 20+ years of clinical work and research in the field of eating disorders, our program provides a real alternative to dieting.

 

Since then, Redefine Wellness has evolved into a community and service that aims to challenge and expose the falsehoods of diet culture. We help people from all over the world make peace with food and their bodies through intuitive eating and body-image healing.

 

This work doesn’t end with us, it involves you.

learn about our methodology

we equip coaches with the knowledge and tools they need to transform the lives of their clients.

create a life rich with meaning and purpose beyond the body.

Obsession with food and the body takes us away from living authentically and in accordance with our core values. Our coaches help you rebuild body trust and relearn how to live in your body more peacefully.

 

Through this journey, you will find that our bodies are the least interesting thing about us – really!

Learn more

Redefine Wellness 10-Stage Methodology

ONE The Anti-Diet Approach
TWO Neutralize Your Relationship with Food: The All Foods Fit Model
THREE Relearn Intuitive Eating: From an External to Internal Place of Nourishment
FOUR  Embodiment & Emotional Attunement
FIVE Self-Identity, Core Values, and Personality Strengths
SIX Body Image: From Distortion to Body Peace
SEVEN Joyful Movement: Re-engaging with the Body
EIGHT Navigating Relationships: Boundary Setting in a Boundaryless World
NINE A Meaningful Life: Discover True Purpose Beyond Your Body
TEN Protect Your Progress: Mind and Body Resilience

meet our team

ALLISON COOKE: LEAD COACH (she/her)

Allison Cooke is the Lead Coach at Redefine Wellness. She graduated from Central Connecticut State University with a Bachelor of Arts in Organizational Communication and Psychology in 2017 and is a Certified Intuitive Eating Counselor. After struggling with disordered eating and chronic dieting for years, Allison found freedom through intuitive eating. She is enthusiastic about working alongside clients as they also find body peace and discover the joys of food freedom. Allison utilizes a Health At Every Size and Anti-Diet approach.

Krizia Crooke - Lead dietitian (she/her)

Krizia Crooke is a registered dietitian at Redefine Wellness. Originally from Texas, she moved to New York City to attend New York University, where she received her Master’s degree in Clinical Nutrition. She also completed her dietetic internship at NYU, where she gained knowledge in the nutritional aspects of eating disorder treatment via an internship rotation at BALANCE eating disorder treatment center™, as well as rotations involving sustainable food systems in the realm of community nutrition. She obtained her B.S. in Nutrition & Dietetics with a minor in criminal justice from Texas Woman’s University. Krizia is passionate about empowering individuals to experience peace with food and eating by incorporating an Anti-Diet, All Foods Fit approach.

Juliette Blackman - senior marketing manager (she/her)

Juliette Blackman is the Senior Marketing Manager at Redefine Wellness and BALANCE eating disorder treatment center™. After graduating from Skidmore College with a B.S. in Business Management and Studio Art, Juliette went on to work in B2B, B2C, and B2G markets while performing on TV, Film, Off-Broadway, and in Digital Media. Passionate about storytelling and supporting women-owned and lead businesses, Juliette's work is featured on platforms ranging from Fortune 500 companies to the websites of local businesses in her hometown of Northampton, MA. You can find her traveling or making new four-legged friends when not behind a screen working on her next project or performing on the big screen.

Summer husain - OPERATIONS DIRECTOR & HUMAN RESOURCES MANAGER (she/her)

Summer is the Operations Director & Human Resources Manager at BALANCE eating disorder treatment center™ and Redefine Wellness, with over 13 years of Operations Management experience in a variety of sectors; including hospitality, digital marketing, and now healthcare. Summer received her undergraduate degree in Business Administration from Indiana University - Bloomington and went on to earn her Healthcare Operations Management certifications from Cornell, as well as her Professional in Human Resources Management. In addition to her position at Redefine Wellness, Summer enjoys offering consultations to assist companies to establish an intuitive, efficient, customer service-oriented office from the ground up.

Lindsay duncan - program assistant (she/her)

Lindsay Duncan is the Program Assistant at Redefine Wellness in association with BALANCE eating disorder treatment center™. She graduated from Kennesaw State University with a Bachelor of Arts in Dance and Business Management. Through her journey as a freelance dancer and choreographer, she found her deep interest for health and wellness working for Atlanta Functional Medicine as an Administrator Coordinator. Before moving to NYC, she has since received a certificate from Emory University’s Health and Wellness Coaching Certification Program and is currently pursuing her NBHWC certification. Lindsay is delighted to be on the team at Redefine Wellness to incorporate her passions in joyful movement, body neutrality and mental health awareness.

meet our team

ALLISON COOKE: LEAD COACH (she/her)

Allison Cooke is the Lead Coach at Redefine Wellness. She graduated from Central Connecticut State University with a Bachelor of Arts in Organizational Communication and Psychology in 2017 and is a Certified Intuitive Eating Counselor. After struggling with disordered eating and chronic dieting for years, Allison found freedom through intuitive eating. She is enthusiastic about working alongside clients as they also find body peace and discover the joys of food freedom. Allison utilizes a Health At Every Size and Anti-Diet approach.

Krizia Crooke - Lead dietitian (she/her)

Krizia Crooke is a registered dietitian at Redefine Wellness. Originally from Texas, she moved to New York City to attend New York University, where she received her Master’s degree in Clinical Nutrition. She also completed her dietetic internship at NYU, where she gained knowledge in the nutritional aspects of eating disorder treatment via an internship rotation at BALANCE eating disorder treatment center™, as well as rotations involving sustainable food systems in the realm of community nutrition. She obtained her B.S. in Nutrition & Dietetics with a minor in criminal justice from Texas Woman’s University. Krizia is passionate about empowering individuals to experience peace with food and eating by incorporating an Anti-Diet, All Foods Fit approach.

Juliette Blackman - senior marketing manager (she/her)

Juliette Blackman is the Senior Marketing Manager at Redefine Wellness and BALANCE eating disorder treatment center™. After graduating from Skidmore College with a B.S. in Business Management and Studio Art, Juliette went on to work in B2B, B2C, and B2G markets while performing on TV, Film, Off-Broadway, and in Digital Media. Passionate about storytelling and supporting women-owned and lead businesses, Juliette's work is featured on platforms ranging from Fortune 500 companies to the websites of local businesses in her hometown of Northampton, MA. You can find her traveling or making new four-legged friends when not behind a screen working on her next project or performing on the big screen. [email protected]

Summer husain - OPERATIONS DIRECTOR & HUMAN RESOURCES MANAGER (she/her)

Summer is the Operations Director & Human Resources Manager at BALANCE eating disorder treatment center™ and Redefine Wellness, with over 13 years of Operations Management experience in a variety of sectors; including hospitality, digital marketing, and now healthcare. Summer received her undergraduate degree in Business Administration from Indiana University - Bloomington and went on to earn her Healthcare Operations Management certifications from Cornell, as well as her Professional in Human Resources Management. In addition to her position at Redefine Wellness, Summer enjoys offering consultations to assist companies to establish an intuitive, efficient, customer service-oriented office from the ground up.

Lindsay duncan - program assistant (she/her)

Lindsay Duncan is the Program Assistant at Redefine Wellness in association with BALANCE eating disorder treatment center™. She graduated from Kennesaw State University with a Bachelor of Arts in Dance and Business Management. Through her journey as a freelance dancer and choreographer, she found her deep interest for health and wellness working for Atlanta Functional Medicine as an Administrator Coordinator. Before moving to NYC, she has since received a certificate from Emory University’s Health and Wellness Coaching Certification Program and is currently pursuing her NBHWC certification. Lindsay is delighted to be on the team at Redefine Wellness to incorporate her passions in joyful movement, body neutrality and mental health awareness.
START YOUR JOURNEY TO FOOD FREEDOM TODAY

The Ultimate Guide to Ditching Diets For Good

Instagram Facebook
Instagram Facebook

Contact Us:

All Rights Reserved, Redefine Wellness, 2023. Privacy Policy. Site Credit.